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01 Web & PWA — sites that load, rank, and convert

A website is a conversion machine or it's furniture.

Next.js and React websites and Progressive Web Apps — built for Core Web Vitals, structured for AI crawlers, and designed around the specific conversion objectives that move your business.

Get a free site audit→ Free · 48-hour turnaround
Related: Modern SEO Lead Systems & CRM SaaS & IT
Avg. bounce reduction
−25%
average bounce rate reduction after CRO-optimised site architecture rebuild across e-commerce and SaaS clients
Next.js · React · PWA · Core Web Vitals · CRO · AI-ready crawl architecture · −25% bounce ★ Next.js · React · PWA · Core Web Vitals · CRO · AI-ready crawl architecture · −25% bounce ★
02 The slow site problem

Slow sites don't just lose SEO points. They lose sales.

A 1-second delay in page load reduces conversions by 7%. Google's Core Web Vitals are a direct ranking signal. AI crawlers prioritise sites with clean semantic HTML and structured data. Most websites fail on all three. The typical marketing site is a WordPress installation with 40 plugins, 6MB of images, and no SEO schema — it loads in 4.8 seconds on mobile, ranks nowhere meaningful, and isn't structured for AI citation.

The PWA argument matters specifically for India: 68% of Indian web traffic is on mobile, often on 4G or lower. A Progressive Web App that caches content and works partially offline converts 35% better than a standard mobile site in variable-connectivity markets.

"Our old site loaded in 5.2 seconds. The new one loads in 0.8 seconds. Organic conversions went up 34% in 60 days."
An e-commerce founder, 2025
Avg. mobile load, India
4.8s
average mobile load time for a standard WordPress site in India. Core Web Vitals 'Good' threshold is under 2.5 seconds.
03 What we build

Fast. Structured. Built to convert.

Next.js & React build
Next
Server-side rendering, static generation, native image optimisation. Core Web Vitals 'Good' on build. AI-ready semantic HTML with full schema markup. Deployed on Vercel or your infrastructure.
Progressive Web App
PWA
Installable, offline-capable, push-notification-ready. Designed for India's mobile-first market with variable connectivity. 35% better conversion vs. standard mobile sites in 4G markets.
CRO & A/B testing
CRO
Conversion rate optimisation built into the information architecture, not bolted on. A/B testing on landing pages, CTAs, and funnel steps. We measure against revenue, not just clicks.
04 How we build — the project phases

From audit to live in 12 weeks.

Week 1–2
Site audit
Core Web Vitals measurement, crawl audit, conversion funnel analysis, AI-crawl readiness check. You get a site health score and a prioritised improvement plan with effort and revenue impact estimates.
DiscoveryHealth score
Week 3–8
Architecture & build
Information architecture design, component library, Next.js or PWA build. SEO structure, schema, and sitemap built in from the start — not added later.
BuildNext.js / PWA
Week 9–12
CRO layer
Landing page optimisation, A/B test setup, funnel instrumentation. We wire analytics to revenue, not just traffic.
OptimisationRevenue-wired
Post-launch
Performance & iteration
Monthly Core Web Vitals monitoring, CRO test analysis, schema updates as your content grows. The site improves with every month of data.
GrowthMonthly
Drag to explore →
05 Client results

Speed translates to revenue.

E-commerce — homewares
−25%
bounce rate on mobile after Next.js rebuild. Load time dropped from 4.8s to 0.9s. Organic conversions increased 34% in 60 days.
SaaS — HR tech
+28%
free-trial sign-up rate after CRO optimisation of the landing page funnel. Same traffic, different conversion architecture.
D2C supplements
PWA
deployed to 12,000 repeat customers via home screen install. Push notification open rate of 38% vs. 18% for email. Repeat purchase rate improved 22%.
06 Investment

Clear pricing. No retainer surprises.

Site Audit
₹ 20,000
one-time
Core Web Vitals, crawl health, conversion funnel analysis, AI-readiness check. Prioritised fix list with impact estimates.
Get the audit→
Build
₹ 1,20,000+
per project · scope-dependent
Next.js marketing site or PWA. Includes architecture, build, SEO structure, and schema. Quoted per project after audit.
Get a quote→
CRO Retained
₹ 45,000
per month · 6-month minimum
Ongoing CRO testing, performance monitoring, and schema updates.
Book a consult→
07 Common questions

Everything you need to know.

Why Next.js and not WordPress? +
Next.js delivers better Core Web Vitals by default. WordPress requires significant engineering effort to hit the same scores. For marketing-critical sites, Next.js starts ahead.
What is a Progressive Web App? +
A PWA behaves like a native app — installable, offline-capable, push-ready — but built with web tech. Lower acquisition cost than native apps and wider reach in mobile-first markets.
Can you redesign our existing site? +
Yes. We audit the existing site, identify what to keep and what to rebuild, and migrate content without losing SEO equity.
Do you handle hosting? +
We configure deployment on Vercel, Netlify, or your existing infrastructure. Hosting costs are separate.
How long does a build take? +
A standard marketing site takes 8–12 weeks. A PWA with backend integration takes 12–16 weeks. Scope is agreed before we start.
What about ongoing updates? +
We offer a CRO retainer for ongoing optimisation. For content updates, we train your team or build a CMS layer so you can manage it independently.
08 Free site audit

Find out what your site is costing you in conversions.

Drop your domain. We'll run Core Web Vitals, check your crawl structure, identify your top 3 conversion bottlenecks, and give you an honest assessment of what a rebuild would unlock.

Free · No commitment 48-hour turnaround hello@socialstardom.io