01 / 07 · Performance marketing
01 Performance marketing — paid media that pays back

3.8× ROAS. Measured, not promised.

Google, Meta, LinkedIn, YouTube — AI-managed bidding, full-funnel attribution, and budget discipline that treats every rupee as accountable. Avg. 3.8× ROAS across active accounts over six months.

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Avg. client ROAS
3.8×

across Google Search, Meta, LinkedIn, and YouTube over six months — revenue-attributed, not impression-inflated


Google Search Meta LinkedIn YouTube 3.8× avg. ROAS ROAS-disciplined Full-funnel attribution Google Search Meta LinkedIn YouTube 3.8× avg. ROAS ROAS-disciplined Full-funnel attribution
02 The real problem

Impressions don't pay salaries. Revenue does.

Most agencies report on impressions, clicks, and CPCs — metrics that are easy to inflate and hard to connect to revenue. The actual problem in paid media is threefold.

Platform algorithms now require AI-managed bidding to compete — manual CPCs are structurally disadvantaged. Attribution is broken across devices and channels if you don't have a unified measurement layer. And creative fatigue kills campaigns within 3–4 weeks; most agencies don't refresh fast enough.

The result is ad spend that looks busy but doesn't convert. You see a dashboard full of green arrows pointing up. Your revenue numbers tell a different story.

"We were spending ₹8 lakh a month with 1.2× ROAS. Three months in with Social Stardom, we were at 3.4×."
A D2C fashion founder, 2025
Platform avg. ad spend waste
38%

of paid media budget is wasted on poor audience targeting and manual bids that can't compete with AI-powered competitors


03 What we do

Four platforms. One attribution layer.

Google Search + Shopping
Search

Intent-based campaigns on exact, phrase, and broad match with AI-managed Smart Bidding. Shopping campaigns with feed optimisation and Performance Max.

Meta & Instagram
Meta

Prospecting and retargeting across Facebook and Instagram. Creative rotation every 3 weeks to prevent audience fatigue. Lookalike audiences built on revenue-validated customer lists.

LinkedIn & YouTube
B2B+V

LinkedIn ABM for B2B accounts with title and company targeting. YouTube pre-roll and mid-roll for awareness and retargeting. All measured against revenue contribution.


04 How we work

Four phases. No wasted runway.

Weeks 1–2
Account audit

We audit your current ad accounts, attribution setup, and landing pages. You get a ROAS baseline, a waste diagnosis — what's spending without converting — and a 90-day action plan.

Deliverable Audit report
Weeks 3–6
Structure rebuild

We restructure campaign architecture, install unified conversion tracking, set up the attribution model, and launch the first AI-managed campaigns with ROAS targets agreed upfront.

Deliverable Live campaigns
Weeks 7–12
Creative velocity

We run structured creative tests — 3–4 variations per ad set, rotated every 3 weeks. Winning creatives scale; losing creatives get cut fast. No creative stays running past its effectiveness window.

Deliverable 8 assets / mo
Ongoing
Bid management & reporting

Weekly bid reviews, monthly ROAS reports with revenue attribution, quarterly budget reallocation based on channel performance. We move budget toward what's working — every cycle.

Cadence Weekly + monthly
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05 Results — client accounts

Numbers from active accounts.

D2C fashion brand
3.4×

ROAS over four months. Started at 1.2× with a previous agency. Rebuild focused on Meta creative velocity and Google Smart Bidding with ROAS targets.

B2B SaaS
₹18 CPL

Cost per qualified lead on LinkedIn in six months of ABM campaigns. Industry benchmark is ₹65–80 per qualified lead.

E-commerce — homewares
+220%

Revenue from paid media in eight months. Attribution cleanup revealed that 40% of spend was being double-counted across platforms.


06 Pricing

Transparent pricing. No retainer surprises.

Audit
₹ 15,000
one-time

Full account audit: attribution health, ROAS baseline, waste diagnosis, and 90-day action plan. Delivered in 5 business days.

Get the audit
Retained
₹ 40,000 / mo
+ ad spend · 6-month minimum

Ongoing bid management, creative rotation, and monthly ROAS reporting. Works best above ₹3L/mo in ad spend where algorithms have enough conversion data.

Book a consult

07 Questions

What buyers ask before signing.

What ROAS should I expect? +
3.8× is our six-month average across active accounts. Category, margins, and creative quality all affect your number. We set a ROAS target at engagement and measure against it monthly — if we miss for two consecutive months, we extend the engagement at no additional charge.
What ad spend level do you work with? +
Our performance retainer works best from ₹3,00,000/mo in ad spend. Below that, the platform algorithms don't have enough conversion data to exit the learning phase. We'll tell you directly if your budget isn't ready — and the Audit plan will tell you what you'd need to make it work.
Do you manage the creative too? +
Yes. We produce 8 ad assets per month on the Sprint plan: static images, short-form video, and copy variations. Creative is rotated every 3 weeks based on performance data. Losing creatives get cut; winning formats get scaled and tested with new variations.
How do you handle attribution across Google and Meta? +
We install a server-side analytics layer that deduplicates conversions across platforms. You get a single revenue number, not two platform-reported numbers that add up to more than you actually made. This cleanup alone routinely reveals that 30–40% of reported conversions were double-counted.
Can you take over an existing account? +
Yes. We audit first, identify structural issues, then rebuild. We don't simply inherit bad architecture and keep running it. Every engagement starts with a documented baseline — what we found, what we're fixing, and what the projected ROAS trajectory looks like.
What platforms do you cover? +
Google Search, Google Shopping, Performance Max, Meta (Facebook + Instagram), LinkedIn, and YouTube are included in all plans. TikTok Ads and Snapchat Ads are available as add-ons for accounts where those platforms are strategically relevant to the audience.

Find out what your current ROAS should be.

Drop your domain or share your current account structure. We'll identify your top 3 attribution gaps, biggest creative fatigue points, and the fastest path to 3×+ ROAS.

No credit card · 48 hr delivery · No obligation