New project, zero brand presence, hard buyer criteria. We built the engine from scratch and filled it.
A developer launching a new residential project in a competitive market. No existing brand, no CRM, no digital presence. Sales team was handling inquiry follow-up through WhatsApp with a 42-hour average response lag. The ask: set up a system that captured and qualified leads automatically, so the sales team only touched people ready to view.
No CRM, no landing page, no lead capture, no tracking. The pipeline was a WhatsApp group and a shared spreadsheet. Nothing was measurable.
Leads were going cold before a human touched them. In real estate, a buyer who fills a form on Tuesday and hears back Thursday has usually seen two other properties by then.
When they did run ads previously, 78% of leads were unqualified — wrong budget or wrong geography. Sales team time was being burned on people who couldn't buy.
Deployed HubSpot. Built pipeline stages: Inquiry → Qualified → Site Visit → Negotiation → Closed. Connected to WhatsApp Business and email. Every lead, every touchpoint, every outcome — tracked from day one.
Built a CRO-optimized landing page with a 3-step qualification form: budget range, timeline, location preference. Anyone outside criteria got a polite redirect. No junk leads in the pipeline. The form converted at 34% — well above the real estate benchmark of 18–22%.
WhatsApp + email sequences triggered within 4 minutes of form submission. Qualification call booked automatically if lead met criteria. Response lag went from 42 hours to 4 minutes. The sales team's first contact with any lead was now a pre-booked call with a qualified buyer.
Meta and Google campaigns targeting postcode + income signals. Creative focused on project specifics — floor plans, pricing band, possession date. Not "dream home" generic. The specificity of the creative pre-qualified intent before the click.
Weekly cost-per-qualified-lead review. Any ad set above ₹8,000 CPL was paused immediately. Budget reallocated to highest-performing postcode + creative combinations. The system got tighter every week.
We'll audit your current lead flow — what's coming in, what's being lost, and what a properly-built system would look like for your project or sector.