No fluff, no content marketing for content marketing's sake. These are the things we wish clients already knew when they arrived.
ChatGPT and Perplexity don't rank links. They construct answers. Here's exactly how citation decisions work, and how to build a brand that gets named.
Performance MarketingLast-click attribution inflates brand terms by 40–60% and makes prospecting look expensive. How to rebuild attribution that reflects actual business outcomes.
Vernacular MarketingFor most product categories in India, search volume in Hindi is 2–4× the English equivalent. A breakdown of the opportunity and how to capture it.