01The Challenge

Three structural problems
eating D2C margins.

Paid dependency

Most D2C brands are 80%+ dependent on paid media. CAC rises every quarter as platforms get more competitive. Organic and AI search are untouched — the compounding channels left on the table.

Creative fatigue

Same ad formats running for 6+ months without hook testing. Performance decays; teams increase budget instead of refreshing creative. The algorithm rewards novelty — static libraries kill ROAS over time.

Post-cookie attribution

Third-party cookies are gone. Brands without first-party data infrastructure are flying blind on attribution — optimizing to platform-reported metrics that no longer reflect true performance.

02Our Approach

Four systems that
own the channel, not rent it.

Service 01

GEO & AEO

Make your brand the answer when buyers ask AI what skincare, supplement, or apparel brand they should use. Entity markup, review authority, FAQ optimization — building the organic presence that compounds without ongoing spend.

Service 02

Performance Marketing

Structured creative testing with 48-hour hook cycles. AI bid management. Attribution built on first-party data, not last-click. We optimize to revenue and LTV — not ROAS that disappears at the pixel level.

Service 03

Content & Reels

Short-form video, UGC-style content, and editorial pieces that build category authority. 70% higher engagement than static posts — and content that feeds both organic discovery and paid creative libraries.

Service 04

Lead Systems

Zero-party data capture, email and WhatsApp nurture, post-purchase LTV sequences. The list you own is your most durable asset — and the only channel that doesn't require a platform's permission to reach your customers.

"The D2C brands that survive the next platform shift are the ones building owned channels now — the list, the organic presence, the AI citations. That's the asset. Ads are just the accelerant."

03Proof

Numbers from
the field.

Metric 01

+340%

AI citation rate increase in 90 days for D2C brands after GEO/AEO implementation

Metric 02

3.8× ROAS

Sustained return on ad spend — maintained across quarters with creative refresh and AI bid management

Metric 03

+38%

LTV increase through zero-party data systems, email and WhatsApp nurture, and post-purchase sequences

04Questions

Common questions
from D2C brands.

Do you work with early-stage D2C brands?

Yes, from ₹20L/year revenue. Below that, paid media is usually premature — the unit economics don't support the spend required to learn at speed. We'll tell you honestly if you're not ready for paid yet.

What categories of D2C do you work with?

Beauty, personal care, supplements, apparel, food and beverage, home goods. If it's D2C in India, we've seen the playbook — the competitive dynamics, the platform behavior, the category-specific conversion patterns.

Can you handle Meta and Google simultaneously?

Yes. Most D2C clients run both. We manage them as a unified strategy with shared creative learnings, unified attribution, and coordinated budget allocation — not as separate agency relationships running independently.

How do you approach first-party data?

We build it into the funnel from day one — quiz funnels, preference capture, post-purchase data collection. The list you own is your most durable asset. We design every touchpoint to enrich it, not just convert in the moment.

Do you do influencer marketing?

We don't manage influencer relationships directly, but we build the content strategy that UGC and influencer content fits into. We can brief creators, structure content for paid amplification, and repurpose outputs across organic and paid channels.

Get your free
D2C audit.

We'll audit your AI citation presence, creative fatigue indicators, attribution model, and owned channel infrastructure — and return a prioritized fix list within 48 hours.

Get audit

No commitment 48-hour turnaround First-party data ready

From invisible tothe default answer.

Three structural problemseating D2C margins.