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Service 03

Websites That
Convert
Not just look pretty

Your website is your best salesperson. Make it earn its keep. CRO-first web development where every architectural decision is made to convert, not to win design awards.

Sub-2s
Load time, every build
4x
Avg conversion lift
90 Days
Post-launch support included
CRO Architecture Next.js / Remix Headless CMS Core Web Vitals Green Edge Deployment AI Personalisation Sub-2s Load Time Zero Downtime Deploys SaaS Builds E-Commerce CRO Architecture Next.js / Remix Headless CMS Core Web Vitals Green Edge Deployment AI Personalisation Sub-2s Load Time Zero Downtime Deploys SaaS Builds E-Commerce
4.2x
Avg conversion increase
98+
PageSpeed score
24h
Emergency support SLA
0
Downtime deployments

Engineering for
Conversion.

Most agencies build websites. We build revenue machines. Every decision, from information architecture to button copy to page load order, is made with a single question in mind: does this help a visitor convert?

CRO-first development means wireframing with conversion intent before a single pixel of visual design is touched. It means performance is not a nice-to-have, it is a business requirement. It means your CMS is chosen for your team's workflow, not for our development convenience.

Wireframe-First CRO

Every page layout is mapped against conversion goals before design begins. Information hierarchy serves the funnel, not a portfolio.

Performance as a Metric

Core Web Vitals, LCP, CLS, and INP are tracked from day one. Sub-2s load is a constraint, not a goal we reach for at the end.

AI-Powered Personalisation

Dynamic content, offers, and CTAs that adapt based on visitor source, behaviour, and intent signals. Every visitor gets a different sales pitch.

Team-Usable CMS

Headless CMS built around your team's actual workflow. No developer needed for content updates, promotions, or landing page variants.

Four Systems.
One Machine.

Each capability working in coordination to build a site that loads fast, sells hard, and runs itself after launch.

Architecture

CRO Architecture

Wireframe-to-launch decisions optimized for conversion, not aesthetics. Page layouts, information hierarchy, CTA placement, and form design all stress-tested against conversion intent before visual design begins.

Performance

Performance Engineering

Sub-2s load time, Core Web Vitals green, edge-deployed assets. Performance budgets set at the start of the build, not patched in at the end. Every image, font, and script load decision is justified.

Intelligence

AI Personalisation

Dynamic content and offers based on visitor behaviour signals. Traffic from a Google ad sees a different headline than traffic from LinkedIn. Returning visitors see progress-based content. Every session is unique.

Infrastructure

Custom CMS and SaaS

Headless CMS and API-first builds that your team can actually use without a developer on call. Sanity, Contentful, or custom, structured to match your content workflow and scale with your team.

The Stack We
Actually Deploy

No WordPress. No page builders. Production-grade tools that scale with your ambitions.

// Web Development Stack Production-Ready
Next.js / Remix
React frameworks with server-side rendering, static generation, and edge runtime support
Headless CMS (Sanity / Contentful)
Structured content APIs decoupled from the front end for maximum editorial flexibility
Edge Deployment (Vercel / Cloudflare)
Global CDN edge nodes serving pages from the closest point to every visitor
AI Personalisation Layer
Real-time visitor segmentation and dynamic content injection based on behaviour signals
Custom Payment Integrations
Stripe, Razorpay, and custom payment flows with webhook automation and subscription management
Automated Testing Suite
Playwright E2E, Lighthouse CI, and Vitest unit tests baked into every deployment pipeline

From Brief to
Launch Day

A structured four-phase process that eliminates revision hell and delivers sites that perform from day one, not after months of A/B testing.

01

Discovery Sprint

One week of structured research. Competitor analysis, conversion audit of your current site, ICP interviews, and business goal mapping. We agree on success metrics before writing code.

1 Week
02

Architecture and Wireframes

CRO-first wireframes for every page, reviewed against conversion goals. Tech architecture document, CMS schema, and component library spec signed off before design starts.

1 to 2 Weeks
03

Build and QA

Parallel development and design tracks. Weekly staging deployments, automated testing suite running on every push, and a final round of cross-device QA before launch.

3 to 10 Weeks
04

Launch and 90-Day Support

Zero-downtime deployment with rollback ready. 90 days of post-launch support including bug fixes, performance monitoring, and one round of CRO iteration.

90 Days Included
4.2x
Avg conversion increase
98+
PageSpeed across all builds
24h
Emergency support SLA
0
Downtime on deployments

Four Site Types.
One Standard.

Each type gets its own CRO blueprint. The same principles, different conversion goals.

Commerce

E-Commerce Stores

Headless Shopify or custom e-commerce with CRO-optimised product pages, cart flows, and checkout. Every element tested against add-to-cart and completion rates.

SaaS

SaaS Landing Pages

Trial sign-up and demo request pages built around the SaaS funnel. Hero, social proof, feature matrix, objection handling, and a CTA architecture that converts intent into pipeline.

Enterprise

Corporate Lead-Gen Sites

Multi-page corporate sites with integrated lead capture, CRM connection, and content hubs. Designed to qualify visitors and route them to the right sales conversation.

App Launch

App Landing and Waitlists

Pre-launch and waitlist pages built to capture and qualify intent before your product ships. Email capture, referral loops, and qualification scoring baked in from day one.

What People
Always Ask

A marketing or lead-gen site typically takes 4 to 6 weeks from discovery sprint to launch. SaaS builds and complex e-commerce projects run 8 to 16 weeks depending on scope. We always scope in detail before committing to timelines, because surprises at week 10 are everyone's worst outcome. We share a full project timeline with milestones in the proposal stage.
We default to Sanity for content-heavy sites and Contentful for enterprise teams that need governance and approval workflows. We also work with Strapi for self-hosted setups, and Payload CMS for developer-heavy teams who want full control. The choice always comes down to your team's workflow, your content model complexity, and whether you need a multi-tenant setup. We never push a CMS for our own convenience.
Yes. We build custom headless e-commerce on Shopify Hydrogen or Next.js with custom payment integrations, inventory sync, and conversion-optimised checkout flows. We do not install out-of-the-box Shopify themes. Our e-commerce builds start from a CRO audit of your funnel goals and work backwards from the checkout conversion rate you need.
It means every page layout, information hierarchy, CTA placement, and form design decision is made with conversion as the primary constraint, not aesthetics. We wireframe with conversion intent first, then apply visual design on top. It also means we define what we are optimising for at the start: demo requests, trial sign-ups, add-to-carts, or contact form fills. There is no generic CRO, and there is no one-size-fits-all layout.
All builds include a 90-day post-launch support window covering bug fixes, performance monitoring with uptime alerts, one round of CRO iteration based on live traffic data, and emergency response within 24 hours for critical issues. After 90 days, we offer ongoing retainer support for content updates, ongoing optimisation, and feature additions. We do not ghost after go-live.

Let's Build
Something That Sells

Tell us about your project. We will be straight with you about timelines, scope, and whether we are the right fit. No pitch decks, no generic proposals.

We reply within 24 hours with a specific next step, not a generic auto-responder.
Discovery call is free. We scope your project before quoting anything.
Honest scoping from day one. If your project is not a good fit, we will tell you.

We Got It

Thanks for reaching out. We will be back within 24 hours with a clear next step for your build.