Pricing · 10 min read
How Much Does Digital Marketing Cost in India? Real Numbers (2026)
Most Indian small businesses run real digital marketing for ₹40k to ₹2L a month, depending on the work. Here are honest INR ranges for ads, SEO, branding, social and content.
The honest range
Here is the straight answer most agencies dance around. Most Indian small and mid-sized businesses spend ₹40,000 to ₹2,00,000 a month on digital marketing across all channels. Spend below that and you are mostly buying ads, not strategy. Spend above it and you are usually paying for senior expertise and faster growth. Neither is wrong; it depends on your stage.
Google Ads
Ad spend: ₹15,000 to ₹2,00,000 and above per month, depending on category and city. Tier 1 cities and competitive categories such as real estate, edtech and finance cost more.
Management fee: 10% to 20% of ad spend, or a flat ₹15,000 to ₹50,000 a month to run the campaigns.
For the full picture, see our Google Ads vs Meta Ads guide.
Meta (Instagram and Facebook) Ads
Ad spend: ₹10,000 to ₹1,50,000 and above per month. For D2C and visual products, the cost per lead is often lower than Google.
Management fee: ₹15,000 to ₹50,000.
SEO
Monthly retainer: ₹25,000 to ₹1,00,000.
This typically covers four to eight articles a month, technical fixes, on-page work, your Google Business Profile, citations and link building, all of which now help you show up in AI search too. See our SEO service.
Social media management
Monthly retainer: ₹25,000 to ₹1,50,000.
This usually covers 12 to 30 posts, 8 to 16 reels, story content and community management. Reels with heavier production cost more.
Branding (one-time project)
A logo and basic brand kit run ₹40,000 to ₹2,00,000. A full brand system with packaging and guidelines runs ₹2,50,000 to ₹10,00,000.
Website
A five to eight page brochure site runs ₹40,000 to ₹2,50,000. A Shopify store runs ₹80,000 to ₹4,00,000. A custom build starts at ₹3,00,000.
Content marketing
Four to eight blog posts a month run ₹15,000 to ₹50,000. Long-form pillar guides of 3,000 words and more run ₹15,000 to ₹40,000 each.
AI workflows and setup
A one-time AI setup for a small team runs ₹50,000 to ₹3,00,000, followed by a modest monthly retainer for tuning and tool subscriptions. With AI now doing much of the routine work, this often pays for itself quickly.
Frequently Asked Questions
Why do prices vary so much?
Can I do it cheaper?
What is included in agency fees?
Want this done for your business?
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