Social Media · 15 min read
Social Media and Content That Converts
Content strategy aligned to your sales pipeline, not trending audio. Short-form video, paid ad management, influencer networks, and community building that generates revenue, not just applause from other marketers.
Core Impact Benchmarks
- Content calendars, built monthly: 30-day
- Avg engagement rate: 5x
- Meta, LinkedIn, Google ads: 3 Platforms
Social ThatEarns Its Keep.
Pipeline-First Calendars
30-day content plans built around your sales milestones, product launches, and conversion goals. Every post has a purpose beyond filling the feed.
Scroll-Stopping Video
Reels, Shorts, and TikTok content produced with hooks, pacing, and CTAs designed for the platforms they live on, not repurposed from long-form.
ROAS-First Paid Media
Every ad campaign built around return on ad spend, not impressions. We structure campaigns, audiences, and creative around CPL and revenue targets you set at the start.
Influencer with Accountability
Identification, outreach, contracting, brief writing, and performance tracking for influencer campaigns. We track conversions, not just reach and impressions.
Four Channels.One Strategy.
Content Strategy
30-day calendars built around your sales pipeline, not trending audio. Every piece of content maps to a stage in the buyer journey. Awareness, consideration, and conversion content in the right ratio for your growth stage.
Short-Form Video
Reels, Shorts, and TikTok production built to stop the scroll. Script, hook, pacing, CTA, and caption all optimised for the specific platform. Not the same video repurposed across six channels.
Paid Ads Management
Meta, Google, and LinkedIn campaigns with ROAS-first optimization. Creative strategy, audience architecture, bid management, and weekly performance reviews against the CPL and CAC targets you set.
Influencer Network
Identification, outreach, contracting, creative brief, and performance tracking for influencer campaigns. We build long-term creator relationships with performance clauses, not one-off posts with no accountability.
The Stack WeActually Use
- Meta Ads Manager: Facebook and Instagram campaign management with custom audiences, lookalikes, and dynamic creative optimization
- Google Ads + Performance Max: Search, display, YouTube, and Performance Max campaigns optimized for target ROAS and conversion volume
- LinkedIn Campaign Manager: B2B audience targeting by job title, company size, and industry with lead gen forms and InMail campaigns
- Creator Studio Tools: Native platform scheduling, analytics, and A/B testing tools alongside third-party social management for cross-platform visibility
- Analytics and Attribution Stack: Multi-touch attribution models connecting social touchpoints to CRM deals and revenue, not just last-click platform stats
- AI Content Scaling Tools: AI-assisted brief generation, caption drafting, and content repurposing that keeps quality high while reducing production time
From Audit toOrganic Growth
Phase 01: Audit Current Presence
Full audit of your existing content, audience, competitors, and paid performance. We identify what is working, what is wasting budget, and where the biggest conversion opportunities are before spending anything.
Phase 02: Content System Build
30-day content calendar, short-form video briefs, copy templates, and posting cadence designed around your audience's peak engagement windows and your sales calendar.
Phase 03: Paid Amplification
Campaign architecture, creative testing, audience segmentation, and bid strategy for Meta, Google, and LinkedIn. Every campaign launched with a clear ROAS target and a 30-day review trigger.
Phase 04: Community Growth
Comment management, DM routing, influencer activation, and community engagement to compound the reach of your content. Organic growth compounded by paid amplification of your top-performing posts.
B2B and B2C.All Growth Stages.
B2B Brands and SaaS
LinkedIn-first content strategy built around founder thought leadership, case study storytelling, and LinkedIn ad campaigns targeting specific decision-maker roles. Pipeline metrics, not followers.
D2C and E-Commerce
Instagram and TikTok-first content with product-focused short-form video, influencer seeding, and Meta paid campaigns optimized for ROAS. Content and ads working together to drive purchase, not just awareness.
Founders and Personal Brands
Content systems for founders who want to build a personal brand that drives business leads. Consistent posting cadence, ghostwritten thought leadership, and a distribution strategy that works without daily effort.
Growth-Stage Startups
Lean content systems for startups that need to punch above their weight with limited team bandwidth. AI-assisted content production, high-leverage paid campaigns, and a community strategy that builds brand equity fast.
What PeopleAlways Ask
Frequently Asked Questions
How much content do you produce per month?
We build a 30-day content calendar each month, typically including 12 to 20 short-form posts across your active platforms, 4 to 8 Reels or Shorts, and a minimum of two long-form anchor pieces that we repurpose into the short-form assets. Volume is calibrated to your platform mix and audience behaviour, not padded to look impressive on a report.
Do you manage comments and DMs?
Yes, community management is included in the growth tier. We handle inbound comments, general DMs, and review responses. Lead-qualifying DMs are either routed to your lead generation automation system if connected, or forwarded to your team with a brief and recommended response. We do not let a warm inbound go cold because no one is monitoring the inbox.
Which platforms do you manage?
Instagram, LinkedIn, YouTube Shorts, TikTok, Facebook, and X. We typically recommend starting with the two or three platforms where your target audience actually makes buying decisions, not trying to maintain a presence on every channel at once. Organic content and paid ads are managed under the same strategy so they reinforce rather than contradict each other.
How do you track ROI on social media?
We track against revenue metrics, not vanity metrics. For paid we report ROAS, CPL, and CAC every week. For organic we track profile-to-pipeline conversion rate, content-attributed leads in your CRM, and engagement rate broken down by content type. Every month you receive a performance report tied to business outcomes. If a channel is not contributing to pipeline, we say so and either fix it or cut it.
Do you work with B2B and B2C brands?
Both. B2B content strategy leans LinkedIn and YouTube, with thought leadership content and paid campaigns targeting specific job titles and company sizes using firmographic filters. B2C strategy leans Instagram, TikTok, and Meta paid, with product-focused short-form video and influencer integration. The content calendar, ad creative, and influencer brief look very different between the two because the buyer journeys are fundamentally different.
Want to apply this strategy to your business?
Understanding the strategy is step one. Implementing it flawlessly is the real challenge. Tell us about your goals and we will suggest the next move in 1 working day.