Industry: Hotels
Hotel marketing, built for the AI era.
Marketing has entered the AI era. We bring your hotel into it the right way — so more guests discover you, book direct, and you keep the margin the OTAs would have taken.
What works for hotels in India
A traveller dreams on Instagram, compares on an OTA, and books on price and reviews. Every booking through an aggregator costs you 15 to 25 percent in commission. The change worth noticing: travellers now ask ChatGPT, Gemini and Perplexity "best boutique stay in…" and plan whole trips with AI — and the hotels with strong, well-described online presence get named. Marketing here is about owning the guest relationship, not renting it.
The first three things to fix
- A Google Business Profile that outshines the OTA listing. Stunning photos, current rates, real reviews. Many guests now search and book straight from Google — make that path lead to you.
- A direct-booking website that beats the aggregator. Fast, mobile-first, with a clear "book direct" advantage and instant WhatsApp enquiry. Every direct booking is pure margin.
- The experience shown, not just the room. Reels and short videos of the property, food, views and the stay. Travellers book a feeling — let them feel it before they pay.
What we typically run for hotels
- Google Business Profile optimisation, photo refreshes and review building.
- Meta and Instagram campaigns targeting the cities your guests travel from.
- Search ads on destination and "hotel in" keywords that capture intent.
- Reels and content that make your property look as good as it deserves.
- AI-assisted SEO so you surface in AI travel recommendations and Google.
- WhatsApp enquiry handling and a dashboard tracking direct bookings and ROI.
Realistic outcomes
Most hotels see more direct enquiries and a healthier direct-to-OTA mix within 30 to 60 days, with occupancy and margin compounding over 6 to 12 months across seasons. On the first call we will be honest about what your location, room count and rates make realistic — the goal is profitable occupancy, not just a busy lobby.
Related reading
- The complete GBP guide for Indian businesses
- WhatsApp marketing guide
- Real digital marketing costs in India
See what AI-era marketing would do for your direct bookings.
Tell us about your hotel in 2 minutes. We'll come back within 1 working day with a specific plan — the sooner we start, the sooner you stop paying away your margin.