Web Dev · 10 min read
Web & PWA Development — Next.js, React & CRO
A website is a conversion machine or it's furniture.
Next.js and React websites and Progressive Web Apps — built for Core Web Vitals, structured for AI crawlers, and designed around the specific conversion objectives that move your business.
Next.js and React websites and Progressive Web Apps — built for Core Web Vitals, structured for AI crawlers, and designed around the specific conversion objectives that move your business.
Slow sites don't just lose SEO points. They lose sales.
A 1-second delay in page load reduces conversions by 7%. Google's Core Web Vitals are a direct ranking signal. AI crawlers prioritise sites with clean semantic HTML and structured data. Most websites fail on all three. The typical marketing site is a WordPress installation with 40 plugins, 6MB of images, and no SEO schema — it loads in 4.8 seconds on mobile, ranks nowhere meaningful, and isn't structured for AI citation.
The PWA argument matters specifically for India: 68% of Indian web traffic is on mobile, often on 4G or lower. A Progressive Web App that caches content and works partially offline converts 35% better than a standard mobile site in variable-connectivity markets.
"Our old site loaded in 5.2 seconds. The new one loads in 0.8 seconds. Organic conversions went up 34% in 60 days." — An e-commerce founder, 2025
A 1-second delay in page load reduces conversions by 7%. Google's Core Web Vitals are a direct ranking signal. AI crawlers prioritise sites with clean semantic HTML and structured data. Most websites fail on all three. The typical marketing site is a WordPress installation with 40 plugins, 6MB of images, and no SEO schema — it loads in 4.8 seconds on mobile, ranks nowhere meaningful, and isn't structured for AI citation.
The PWA argument matters specifically for India: 68% of Indian web traffic is on mobile, often on 4G or lower. A Progressive Web App that caches content and works partially offline converts 35% better than a standard mobile site in variable-connectivity markets.
"Our old site loaded in 5.2 seconds. The new one loads in 0.8 seconds. Organic conversions went up 34% in 60 days." — An e-commerce founder, 2025
Fast. Structured. Built to convert.
From audit to live in 12 weeks.
Speed translates to revenue.
Clear pricing. No retainer surprises.
Everything you need to know.
Frequently Asked Questions
Why Next.js and not WordPress? +
Next.js delivers better Core Web Vitals by default. WordPress requires significant engineering effort to hit the same scores. For marketing-critical sites, Next.js starts ahead.
What is a Progressive Web App? +
A PWA behaves like a native app — installable, offline-capable, push-ready — but built with web tech. Lower acquisition cost than native apps and wider reach in mobile-first markets.
Can you redesign our existing site? +
Yes. We audit the existing site, identify what to keep and what to rebuild, and migrate content without losing SEO equity.
Do you handle hosting? +
We configure deployment on Vercel, Netlify, or your existing infrastructure. Hosting costs are separate.
How long does a build take? +
A standard marketing site takes 8–12 weeks. A PWA with backend integration takes 12–16 weeks. Scope is agreed before we start.
What about ongoing updates? +
We offer a CRO retainer for ongoing optimisation. For content updates, we train your team or build a CMS layer so you can manage it independently.
Frequently Asked Questions
Why Next.js and not WordPress? +
Next.js delivers better Core Web Vitals by default. WordPress requires significant engineering effort to hit the same scores. For marketing-critical sites, Next.js starts ahead.
What is a Progressive Web App? +
A PWA behaves like a native app — installable, offline-capable, push-ready — but built with web tech. Lower acquisition cost than native apps and wider reach in mobile-first markets.
Can you redesign our existing site? +
Yes. We audit the existing site, identify what to keep and what to rebuild, and migrate content without losing SEO equity.
Do you handle hosting? +
We configure deployment on Vercel, Netlify, or your existing infrastructure. Hosting costs are separate.
How long does a build take? +
A standard marketing site takes 8–12 weeks. A PWA with backend integration takes 12–16 weeks. Scope is agreed before we start.
What about ongoing updates? +
We offer a CRO retainer for ongoing optimisation. For content updates, we train your team or build a CMS layer so you can manage it independently.
Find out what your site is costing you in conversions.
Want to apply this strategy to your business?
Understanding the strategy is step one. Implementing it flawlessly is the real challenge. Tell us about your goals and we will suggest the next move in 1 working day.