Hi {Name},
Today, I'd like to start by asking you to think
back to the last time you bought a house, car
or other big ticket item.
If you remember correctly, I guarantee you will
remember the realtor, or salesperson, at some
point cutting you short by asking you to think
it over - and as an aside - they mentioned that
they had to attend to other parties that also
wanted to look at the particular house/car that
you were looking at.
WHY DO THEY ALL DO THAT?
I guarantee that the moment you heard
someone else might be competing with
you to own said house/car you immediately
felt compelled to make an offer - more quickly
and slightly higher, than what you felt was
optimal.
This is human nature:
It's a fact: People are competitive in acquiring
good deals, and they are also motivated to take
action faster when they FEAR they may miss out!
Sales people know this about human psychology
and they have learned to use it to push us along
in making what they feel is the right decision.
In fact, they sort of need to remind us of reasons
to act fast because...
A. We may truly miss out on something we want
B. They as sales people can't afford to spend entire
days with you - if you are only a tire kicking
daydreamer.
It's even more important to use this sort of psychology
on web-surfers because the Internet is so huge - if
buyers don't act immediately - they may never find
the website that offered the great deal again!
It's paramount to your success that you use any
means at your disposal to encourage people to
act immediately on your website.
A happy customer is a repeat customer - but you need
to make them a customer first!
The branch of marketing psychology that we are talking
about here, is often called "The Scarcity Principle.
Probably the best example of this online, is EBay.com
Do you remember their ads, "It's more fun to win it!"
These EBay ads referred to the excitement of competition
generated by the online auctions that made them a
household name and billions of dollars!
If you would like to learn more about how you can
add this "Scarcity Principle" to your online offers visit
> http://countdownmonkey.com/
Count Down Monkey has perfected a platform
for online publishers, like you and I, to compete
effectively against the online behemoths using
"The Scarcity Principle".
They have cleverly integrated the best online
psychological triggers necessary to turn Joe
Q. Public the web surfer, into Joe Q. Public
your happy customer!
Enjoy,
{Your Name}
PS - How To Keep Web-Surfers On Your Site!
Frequently Asked Questions
Which social media platform is best for B2B brands in India?
LinkedIn is by far the most effective B2B social media channel for lead generation and brand authority. However, YouTube and high-value Instagram content are also growing in importance for building brand trust.
How often should our business post on social media?
Consistency is more important than pure volume. We recommend posting 3 to 4 times a week with high-value, original creatives and video content, rather than daily spamming without a strategic funnel.
Can we get direct leads from social media?
Yes. By combining engaging organic content with targeted lead magnet offers (like PDF playbooks, free webinars, or diagnostic audits), you can turn passive scrollers into high-intent inbound leads for Social Stardom.
Want to apply this strategy to your business?
Understanding the strategy is step one. Implementing it flawlessly is the real challenge. Tell us about your goals and we will suggest the next move in 1 working day.