Youve applied all the usual rules of website traffic promotion, and youre getting respectable results But theres a product launch (your first) youve got looming towards you, a couple of weeks or so from now.
What youd really like to do is create some buzz, and have people sitting up, ears attuned, when they hear your name or see your face.
You want them to know who you are. In fact, your whole campaign depends upon it!
If youre outgoing to begin with, and dont mind making a noisy splash, theres one strategy you might enjoy trying
You Dont Have To Fall Out Of Your Limo
When comedienne Kathy Griffin arrived in England, nobody there knew her at all. She was quite aware of this, and came up with several strategies to change this, in advance.
So what did she do (after making sure the press would be there to see her arrive at her hotel?)
She fell out of her limo and reporters rushed to snap the newsworthy sight!
Im still not sure if she copied it from a movie, or TV or if they copied her! But the point is, for Griffin, this strategy work. Newspapers and tabloids loved the shot, and the chance to poke fun at a celebrity and by the time her first gig came around, she had:
Something to open with and talk about
Recognition and acceptance as a celebrity from most of the members of her audience
Now, you dont have to fall out of your limo but you can incite attention-getting buzz by thinking up an equally public way to guarantee you get your name in lights. (Exactly how, Ill leave up to creative, outgoing you!)
Just make sure you pay attention to one crucial detail, and you can reap results as spectacular as Kathy Griffin did, on that occasion. And, depending what media-grabbing stunt you decide on, it can get you attention on:
YouTube
Social Networking forums
Your affiliate sites
Just make very sure your website and USP are firmly connected to it and youre sure to set your name in internet marketing lights!
Frequently Asked Questions
Which social media platform is best for B2B brands in India?
LinkedIn is by far the most effective B2B social media channel for lead generation and brand authority. However, YouTube and high-value Instagram content are also growing in importance for building brand trust.
How often should our business post on social media?
Consistency is more important than pure volume. We recommend posting 3 to 4 times a week with high-value, original creatives and video content, rather than daily spamming without a strategic funnel.
Can we get direct leads from social media?
Yes. By combining engaging organic content with targeted lead magnet offers (like PDF playbooks, free webinars, or diagnostic audits), you can turn passive scrollers into high-intent inbound leads for Social Stardom.
Want to apply this strategy to your business?
Understanding the strategy is step one. Implementing it flawlessly is the real challenge. Tell us about your goals and we will suggest the next move in 1 working day.