GEO · 15 min read
GEO & AEO — Get cited by ChatGPT & Gemini
We engineer your content, schema, and authority graph so ChatGPT, Gemini, Perplexity, and nine other AI engines cite your brand — not your competitor.
When buyers ask the machine, your name should be the answer.
Google's featured snippet was the old game. Retrieval is the new one.
AI language models do not rank links. They generate synthesised answers from a corpus of trusted sources — and if your brand is not in that corpus, you do not exist to the buyers using those tools. This is not a future problem. It is the present state of search for a growing segment of high-value buyers.
58% of Google searches now end without a click. ChatGPT and Gemini together handle over 2 billion queries per month. Buyers in the research phase — the people comparing vendors, evaluating solutions, building shortlists — are increasingly starting with AI, not with a search bar. The standard SEO playbook was built for a world where position one meant a click. That world is not gone, but it is smaller than it was two years ago.
What AI engines respond to is different. They want structured authority signals — entity recognition in knowledge graphs, consistent brand mentions in credible third-party sources, and content written in the direct-answer format that LLMs prefer to quote. Keyword density does not move the needle here. Entity density and citation authority do. Brands that understand this early gain compounding advantages; the corpus that AI models train on is not refreshed overnight.
The gap between being named by an AI engine and being ignored by one is not a ranking gap — it is an architecture gap. That is what content and authority work built specifically for GEO closes.
"We optimised for position one for five years. Then ChatGPT started answering the question instead — and named our competitor." — A B2B SaaS marketing director, 2025
AI language models do not rank links. They generate synthesised answers from a corpus of trusted sources — and if your brand is not in that corpus, you do not exist to the buyers using those tools. This is not a future problem. It is the present state of search for a growing segment of high-value buyers.
58% of Google searches now end without a click. ChatGPT and Gemini together handle over 2 billion queries per month. Buyers in the research phase — the people comparing vendors, evaluating solutions, building shortlists — are increasingly starting with AI, not with a search bar. The standard SEO playbook was built for a world where position one meant a click. That world is not gone, but it is smaller than it was two years ago.
What AI engines respond to is different. They want structured authority signals — entity recognition in knowledge graphs, consistent brand mentions in credible third-party sources, and content written in the direct-answer format that LLMs prefer to quote. Keyword density does not move the needle here. Entity density and citation authority do. Brands that understand this early gain compounding advantages; the corpus that AI models train on is not refreshed overnight.
The gap between being named by an AI engine and being ignored by one is not a ranking gap — it is an architecture gap. That is what content and authority work built specifically for GEO closes.
"We optimised for position one for five years. Then ChatGPT started answering the question instead — and named our competitor." — A B2B SaaS marketing director, 2025
Twelve AI engines. One citation strategy.
Built in phases, measured at every step.
Numbers from the work itself.
Priced by scope, not hours.
All prices ex-GST. USD pricing available on request.
What buyers ask before they engage.
Frequently Asked Questions
How long until we see results? +
60–90 days for first measurable citation improvement, 6–9 months for category dominance. The timeline depends on your baseline citation share and the competitive density of your category. High-specificity queries show improvement fastest — broad category terms take longer.
Is this the same as SEO? +
No. SEO targets ranking algorithms — link graphs, page authority, keyword relevance. GEO targets retrieval-augmented generation: the process by which AI models select and quote sources when constructing an answer. Different architecture, different signals, different measurement framework entirely.
Which AI engines do you cover? +
ChatGPT (web-browsing mode), Gemini, Perplexity, Claude.ai, Microsoft Copilot, You.com, Bing AI, Meta AI, DuckDuckGo AI, Google AI Overviews, and two regional engines. We audit all twelve monthly and add new engines within 30 days of commercial availability.
Do I need to already rank on Google? +
No. Existing organic authority helps — it gives AI models a larger source to draw from — but it is not a prerequisite. We build entity signals and authority content from the ground up when needed. Some clients have strong Google presence; others start from near zero.
What if a new AI engine launches? +
We add it to the audit stack within 30 days of commercial availability. Coverage expansion is included in all Sprint and Retained engagements at no additional charge. New engine launches are treated as opportunities, not surprises.
Can you guarantee citations? +
No. Neither can anyone else — AI model outputs are probabilistic and retrain frequently. What we guarantee is a documented, measurable improvement in citation share relative to your baseline, or we extend the engagement at no charge until improvement is demonstrated.
What do I need to provide? +
A domain, a list of your 10 most important category queries, and access to your CMS for on-page changes. We handle the audit, entity build, content production, schema implementation, and citation monitoring. Your involvement is review and approval.
Frequently Asked Questions
How long until we see results? +
60–90 days for first measurable citation improvement, 6–9 months for category dominance. The timeline depends on your baseline citation share and the competitive density of your category. High-specificity queries show improvement fastest — broad category terms take longer.
Is this the same as SEO? +
No. SEO targets ranking algorithms — link graphs, page authority, keyword relevance. GEO targets retrieval-augmented generation: the process by which AI models select and quote sources when constructing an answer. Different architecture, different signals, different measurement framework entirely.
Which AI engines do you cover? +
ChatGPT (web-browsing mode), Gemini, Perplexity, Claude.ai, Microsoft Copilot, You.com, Bing AI, Meta AI, DuckDuckGo AI, Google AI Overviews, and two regional engines. We audit all twelve monthly and add new engines within 30 days of commercial availability.
Do I need to already rank on Google? +
No. Existing organic authority helps — it gives AI models a larger source to draw from — but it is not a prerequisite. We build entity signals and authority content from the ground up when needed. Some clients have strong Google presence; others start from near zero.
What if a new AI engine launches? +
We add it to the audit stack within 30 days of commercial availability. Coverage expansion is included in all Sprint and Retained engagements at no additional charge. New engine launches are treated as opportunities, not surprises.
Can you guarantee citations? +
No. Neither can anyone else — AI model outputs are probabilistic and retrain frequently. What we guarantee is a documented, measurable improvement in citation share relative to your baseline, or we extend the engagement at no charge until improvement is demonstrated.
What do I need to provide? +
A domain, a list of your 10 most important category queries, and access to your CMS for on-page changes. We handle the audit, entity build, content production, schema implementation, and citation monitoring. Your involvement is review and approval.
See your citation score in 60 seconds.
Want to apply this strategy to your business?
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