Paid Ads · 12 min read
Performance Marketing — Google, Meta, LinkedIn, YouTube
3.8× ROAS. Measured, not promised.
Google, Meta, LinkedIn, YouTube — AI-managed bidding, full-funnel attribution, and budget discipline that treats every rupee as accountable. Avg. 3.8× ROAS across active accounts over six months.
Google, Meta, LinkedIn, YouTube — AI-managed bidding, full-funnel attribution, and budget discipline that treats every rupee as accountable. Avg. 3.8× ROAS across active accounts over six months.
Impressions don't pay salaries. Revenue does.
Most agencies report on impressions, clicks, and CPCs — metrics that are easy to inflate and hard to connect to revenue. The actual problem in paid media is threefold.
Platform algorithms now require AI-managed bidding to compete — manual CPCs are structurally disadvantaged. Attribution is broken across devices and channels if you don't have a unified measurement layer. And creative fatigue kills campaigns within 3–4 weeks; most agencies don't refresh fast enough.
The result is ad spend that looks busy but doesn't convert. You see a dashboard full of green arrows pointing up. Your revenue numbers tell a different story.
"We were spending ₹8 lakh a month with 1.2× ROAS. Three months in with Social Stardom, we were at 3.4×." — A D2C fashion founder, 2025
Most agencies report on impressions, clicks, and CPCs — metrics that are easy to inflate and hard to connect to revenue. The actual problem in paid media is threefold.
Platform algorithms now require AI-managed bidding to compete — manual CPCs are structurally disadvantaged. Attribution is broken across devices and channels if you don't have a unified measurement layer. And creative fatigue kills campaigns within 3–4 weeks; most agencies don't refresh fast enough.
The result is ad spend that looks busy but doesn't convert. You see a dashboard full of green arrows pointing up. Your revenue numbers tell a different story.
"We were spending ₹8 lakh a month with 1.2× ROAS. Three months in with Social Stardom, we were at 3.4×." — A D2C fashion founder, 2025
Four platforms. One attribution layer.
Four phases. No wasted runway.
Numbers from active accounts.
Transparent pricing. No retainer surprises.
What buyers ask before signing.
Frequently Asked Questions
What ROAS should I expect? +
3.8× is our six-month average across active accounts. Category, margins, and creative quality all affect your number. We set a ROAS target at engagement and measure against it monthly — if we miss for two consecutive months, we extend the engagement at no additional charge.
What ad spend level do you work with? +
Our performance retainer works best from ₹3,00,000/mo in ad spend. Below that, the platform algorithms don't have enough conversion data to exit the learning phase. We'll tell you directly if your budget isn't ready — and the Audit plan will tell you what you'd need to make it work.
Do you manage the creative too? +
Yes. We produce 8 ad assets per month on the Sprint plan: static images, short-form video, and copy variations. Creative is rotated every 3 weeks based on performance data. Losing creatives get cut; winning formats get scaled and tested with new variations.
How do you handle attribution across Google and Meta? +
We install a server-side analytics layer that deduplicates conversions across platforms. You get a single revenue number, not two platform-reported numbers that add up to more than you actually made. This cleanup alone routinely reveals that 30–40% of reported conversions were double-counted.
Can you take over an existing account? +
Yes. We audit first, identify structural issues, then rebuild. We don't simply inherit bad architecture and keep running it. Every engagement starts with a documented baseline — what we found, what we're fixing, and what the projected ROAS trajectory looks like.
What platforms do you cover? +
Google Search, Google Shopping, Performance Max, Meta (Facebook + Instagram), LinkedIn, and YouTube are included in all plans. TikTok Ads and Snapchat Ads are available as add-ons for accounts where those platforms are strategically relevant to the audience.
Frequently Asked Questions
What ROAS should I expect? +
3.8× is our six-month average across active accounts. Category, margins, and creative quality all affect your number. We set a ROAS target at engagement and measure against it monthly — if we miss for two consecutive months, we extend the engagement at no additional charge.
What ad spend level do you work with? +
Our performance retainer works best from ₹3,00,000/mo in ad spend. Below that, the platform algorithms don't have enough conversion data to exit the learning phase. We'll tell you directly if your budget isn't ready — and the Audit plan will tell you what you'd need to make it work.
Do you manage the creative too? +
Yes. We produce 8 ad assets per month on the Sprint plan: static images, short-form video, and copy variations. Creative is rotated every 3 weeks based on performance data. Losing creatives get cut; winning formats get scaled and tested with new variations.
How do you handle attribution across Google and Meta? +
We install a server-side analytics layer that deduplicates conversions across platforms. You get a single revenue number, not two platform-reported numbers that add up to more than you actually made. This cleanup alone routinely reveals that 30–40% of reported conversions were double-counted.
Can you take over an existing account? +
Yes. We audit first, identify structural issues, then rebuild. We don't simply inherit bad architecture and keep running it. Every engagement starts with a documented baseline — what we found, what we're fixing, and what the projected ROAS trajectory looks like.
What platforms do you cover? +
Google Search, Google Shopping, Performance Max, Meta (Facebook + Instagram), LinkedIn, and YouTube are included in all plans. TikTok Ads and Snapchat Ads are available as add-ons for accounts where those platforms are strategically relevant to the audience.
Want to apply this strategy to your business?
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